Building the Internet of Things
Maciej Kranz, Cisco Systems
Maciej Kranz brings 30 years of networking industry experience to his position as Vice President, Corporate Strategic Innovation Group at Cisco. He leads the group focused on incubating new businesses, accelerating internal innovation, and driving co-innovation with customers and startups through a global network of Cisco Innovation Centers. Prior to this role, Kranz was General Manager of the Connected Industries Group at Cisco, a business unit focused the Internet of Things. He built a $250M business from the ground up in 18 months and relentlessly evangelized the IoT opportunity across Cisco and the market, making IoT one of Cisco’s major priorities. Previously, Kranz led efforts across Cisco to define, prioritize, and deliver Borderless Network Architecture and roadmaps. He also drove business and product strategy for the wireless and mobility business and led product management for the stackable Ethernet switching business unit through its expansion from $400M to $6B in revenues. Before coming to Cisco, Kranz held various management positions at 3Com Corporation, where he drove a $1B Ethernet network interface cards (NICs) product line. He began his professional career at IBM Corporation.
In the last few years, IoT hype has been deafening. We’ve been bombarded by a barrage of technology messages and predictions, such as billions of devices getting connected and creating trillions of dollars of economic opportunity. While all true, IoT is not really about those things. It is about thousands of organizations that already use IoT to optimize their operations, introduce new business models and create new revenue streams. It’s not about technology so much as it is people—the boots on the ground. In this talk, the speaker will walk in the shoes of people who are taking first steps on the IoT journey to transform their businesses, industries and careers. He will address how decision makers in any industry can start the journey, providing case studies, four fast paths to success and eight key elements required in IoT implementations. An IoT pioneer and author of the New York Times Bestseller, “Building the Internet of Things,” the speaker will share successful use cases, common mistakes and practical best practices. He will cut through the hype to show the reality of IoT today.